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Course Objectives:
To provide delegates with the opportunity to apply Account
Management tools and techniques from the existing program to
either short term revenue opportunities or to long term
account strategy. To be run in Account teams.
Delegates will be able to achieve the following and also
understand the significance of each for Account and Sales
Planning.
Course Outline:
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Be able to discuss and apply tools from the earlier
workshops to a real situation to establish the way
ahead.
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Formulate and Understand the Account / Sales Plan as a
team.
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Share and use Account knowledge to establish and choose
the best course of action for all team members.
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Agree and Understand the role of each team member in the
achievement of the objectives set.
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Appreciate the constraints on individuals and establish
a functional plan for success.
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Appreciate the relevant tools and techniques available
from the Sales system and understand how to apply these
in their work place.
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