Course Objectives:

To help the marketers in developing their skills of managing and evaluating promotion, advertisement campaign. It would help them to properly select advertising media and agency to contribute positively in maximizing their company's sales volume and profitability.
 

Course Outline:

THE STRATEGY & ADVERTISING PLANNING

• Marketing Framework and objectives

• Market Segmentation & Target Markets

• The Functions of Promotion

• Advertising, Media and the Marketing Mix

• Marketing and Advertising Planning

• Media planning and selection

Advertising & Media Planning

• Consumer behavior

• The Advertising Business

• Advertising and Creativity

• Creation of commercial

CHARACTERISTICS OF MEDIA (TACTICS)

• Print Media: Newspapers and Magazines

• Broadcast Media: Television, Radio & web

• Direct Mail

• Outdoor Media & Other Media

EVALUATION & ANALYTICAL CONCEPTS

• Basic Concepts

• Qualitative Factors

• Quantitative Factors
  
   

Who should attend:
All marketing Professionals in particularly brand managers, assistant brand managers, advertising and promotion specialists, and new marketers will benefit from this course.